Crisis management is a strategy to cope with unexpected and urgent situations. By doing this, we avoid high costs in the image of the organization -or the person- and ensure its resilience.
Elements of crisis management:
Strategic planning:
evaluate the possible scenarios from the crisis and develop comprehensive pathways.
Media monitoring and management:
identify trends and other key elements to address the impact in public image.
Content creation:
generate relevant information to recover the image’s credibility.
What will this allow us to achieve?
- Narrative’s management.
- Strengthen the institutional image.
- Prevention of future crises.
