Strategic communication is content planning, and the way information is transmitted to reach specific objectives – inside or outside the organization.
Elements of strategic communication:
Objective identification:
use of information transmission and selection.
Action path:
design of strategies that optimize resources for effective communication.
Impact measurement:
evaluate the information’s perception by the target audience.
What will this allow us to achieve?
- Reputation care.
- Position public figures or brands.
- Permeate organizational cultures.
